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What is Online Reputation Management
In layman’s terms, online reputation management (ORM) is the process of rigorously monitoring any mentions or conversations surrounding your brand on various websites and social platforms. The crux behind this process is to assess and address any negative or false opinions propagated by the customer. ORM mainly strives to mollify online invective by responding to negative customer responses or comments online and reacting to controversies in the media (both traditional and social) that may paint your business in a bad light. For example, in order to assuage customer grievances or banish false controversies on social media, it might be deemed prudent to release a public statement or publish a post on social media as a response.
The Need For Online Reputation Management
Brands take a lot of hits online, some are more scrutinizing than others, but they’re often small innocuous attacks. This can be in the form of negative comments, low star ratings, and posts published on social media platforms. Although none of these situations is worth a comprehensive PR campaign, they can accumulate over a long time and become a grave issue. It is essential to put out these little fires and make sure they don’t burn the entire house down. Mitigating damage with prompt responses is crucial to ensure there is no further damage to your brand. ORM is essential in maintaining transparency and clarity with customers which is paramount in business and cultivating loyalty in 2020. Modern companies are aware of the advantages of having ORM, and although PR campaigns still have their place, customers seek reassurance and organic interactions with the brand. Such organic Interactions go a long way in establishing a fruitful and loyal business relationship with the customers. They want to hear directly from brands in the form of personalized conversations, tactful responses on comments and posts. With a prudent ORM in place, businesses can dispel negative claims and comments by addressing them with transparency.
Having said all that, in this course, one will learn:
- SEO Course Fundamentals
- Google Algorithm
- Search Operators
- Indexing, Caching
- Search Commands
- Tags that help in SEO Rankings
- SEO On-Page Optimization
- Keywords Research & Analysis
- LSI Technique
- Initial Site Analysis
- Keywords Density
- Keywords Placement
- Keyword Stuffing
- Page Mapping of Keywords
- Title & Meta Tag Optimization
- Anchor Text
- SEO Off Page Optimization
- Search Engines Submission
- Directory Submission
- Social Bookmarking
- Blog Posting
- Article Submission
- Blog Commenting
- EO Tools and Extensions Uses
- Google Webmaster Tool
- Google Analytics Tool
- Semrush
- Woorank
- Competitor Analysis
- Customer Reviews
- User Experience
- Technical Aspects
- Customer Trust
- Technical optimization
- XML Sitemap
- Robots file
- Canonical Tag Optimization
- Checking Keywords Ranking
- 404 Error Removal & Redirects
- Footer Optimization
- Header Optimization
- Creating of Favicon
- URL Renaming / Re-writing
- Free Classified Submission
- Google Map Creation
- Address Verification
- Question & Answering
- Local Business Listing
- Guest Posting
- Forum Postings
- Web 2.0 Submission
- Disavow tool
- Page Speed Insight
- Page Speed Insight
- Similar web
- Website Mobile Friendly
- Keyword Research in SEO Training
- Type of Keywords
- Keyword Research Techniques
- Google Insights/Trends
- Choose Right Keywords
- Long Tail Keywords
- Paragraph & Tag Optimization
- No Follow Links
- Dofollow Links
- Internal Links
- External Links
- ALT Image Optimization
- 301 Permanent Redirection
- 302 Temporarily Redirection
- Content Optimization
- H1, H2, Heading Tags
- Image Submission
- PPT Submission
- PDF Submission
- Business Profile Creation
- Logo Submission
- Info Graphic Submission
- Video Submission
- Screaming Frog
- Mozbar
- Ahref
- Open Site Explorer
- Plagiarism Checker
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